In a new video from NowThis, NowThis producer Foluke Tuakli theorizes that people should stop using the term "guys" to refer to women because it is it ignores "the cognitive impact on women" and "seems lazy, inconsiderate, and a small part of what reinforces the gender hierarchy today." In her effort to be perfectly politically correct, she says that to some people a word like "guys" may "dehumanize them on a macro scale, minimizing his, her, its, their right to respect and equality."